Privacy and cookie policy

Welcome!

If you have come here, you value your privacy. I understand it, and I hand over to you a document with the rules for the processing data, use of cookies, and other tracking technologies present on my website https://urbcast.pl//.

The website administrator is Marcin Żebrowski, ul. Niecała 31, 05-500 Piaseczno.

If you have any doubts related to the privacy policy, you can contact me at urbcast.info@gmail.com / info@urbcast.pl.

# 1: Who is the administrator of your data?

The administrator of your data is Marcin Żebrowski, ul. Niecała 31, 05-500 Piaseczno.

# 2: Whom can you contact about the processing of your data?

As part of the implementation of data protection in my organization, I have decided not to appoint a personal data protection officer, since, in our situation, it is not mandatory. In matters related to the protection of data and privacy, you can contact me at urbcast.info@gmail.com / info@urbcast.pl.

# 3: What information do I have about you?

Depending on the purpose, I may process the following information about you:

  • first name,
  • e-mail address,
  • data contained in correspondence addressed to me,
  • IP address,
  • your approximate location limited to the city,
  • activity concerning messages sent as part of the newsletter,
  • the operating system and website browser,
  • your interests based on your online activity
  • the content of comments / opinions on the data on the website.

I precisely describe the scope of processed data. It contains each purpose of the processing. More information is provided, in the further part, of this policy.

# 4: How do I receive your data?

You transmit it to me. This happens when:

  • you subscribe to the newsletter,
  • you add a comment / opinion,
  • you contact me,
  • you follow my profile on social media or interact with the content I post on social media.

Some information about you, might be automatically collected, by the tools I use:

  • the website mechanism and newsletter system collect your IP address,
  • the mechanism of the newsletter system collects information about your activity, related to the newsletter, and its parts: opening messages, links, etc.,
  • Google Analytics collects a range of information about the use of our site.

# 5: Is your data secure?

The security of your data is important to me. I have analyzed the risks associated with the various activities connected with the processing of your data. I take the necessary steps to protect your data. I regularly monitor the state of our technical infrastructure. I train my employees. Besides, I analyze our procedures, and I introduce the necessary improvements. Contact me at  urbcast.info@gmail.com / info@urbcast.pl if you have any questions about your data.

# 6: For what purposes do I process your data?

There is more than just one purpose. Below, there is a list of them, followed by a more detailed description. I have also assigned a specific legal basis in consideration of the above purposes:

  • sending the newsletter: article 6, clause 1, letter a, GDPR,
  • handling comments: article 6, clause 1, letter a, GDPR,
  • correspondence service: article 6, clause 1, letter f, GDPR,
  • creating an archive for the protection, determine, or pursue claims to identify a returning customer: article 6, clause 1, letter f, GDPR,
  • own marketing: article 6, clause 1, letter f, GDPR,
  • analysis, statistics, and optimization: article 6, clause 1, letter f, GDPR.

Newsletter
You provide your name and email address when you subscribe to the newsletter. Providing data is voluntary, but necessary, to subscribe to the newsletter.

Besides, my system supporting the newsletter records your IP number, determines your approximate location, your e‑mail, and tracks your actions taken after you receive a newsletter from me. You provide data when you subscribe to the newsletter. It is our legitimate interest based on article 6, paragraph 1, letter, f GDPR to process information that does not come from you, but it is collected automatically by my mailing system. It helps to analyze the behaviour of the newsletter subscribers to optimize mailing activities. You can unsubscribe from the newsletter, at any time, by clicking on the dedicated link sent in the newsletter, or simply by contacting us. Despite unsubscribing to the newsletter, your data still will be stored in my database. It will help to identify the returning subscriber. Besides, I keep it, to protect the possible defence of claims related to the newsletter. In particular, to demonstrate the fact that you consented to receive the newsletter and you accepted the date of its withdrawal. It is my legally legitimate interest referred to article 6, clause 1, letter f, GDPR. You can modify your data, at any time, by clicking the link visible in every message sent as part of the newsletter, or simply by contacting me.

Comments and product’s opinions
If you add a comment or product review, you must provide at least the username assigned to the comment or review. The username may contain data, such as name or surname, and email. Providing this data is voluntary, but necessary to add a comment or opinion. You can also add your avatar. It may contain your image. You can also provide the address of your website, but it is not mandatory.

The data provided when you write a comment or opinion will be processed to publish a comment or opinion on the website. The basis for the processing is your consent (Article 6 (1) (a), and it results in publishing your comment or opinion. You can withdraw your consent, at any time, by requesting the removal of the comment or opinion.

Your comment or opinion will be available on the site as long as it is available on the Internet unless you request removal of the comment or opinion first. You can also modify the content of the comment at any time, as well as modify your data.

Correspondence service
If you contact me, you automatically provide your data contained in the correspondence, in particular the email address and name. Providing data is voluntary, but necessary to contact.

In this case, I process the data to contact you. The basis for processing is my legitimate interest based on article 6, clause 1, letter f, GDPR. The legal basis for processing data after contacting you is also our justified purpose of archiving correspondence to ensure that I can prove certain facts in the future (Article 6, paragraph 1, letter f, GDPR).

I might archive the content of correspondence, and I cannot determine when I will delete it. You have the right to request the history of correspondence if it was archived, as well as to request its removal unless it is justified, due to my imperative interests, like defence against potential claims on your part.

Archive – details
As part of the description of the individual purposes for the processing of data above, I have indicated the dates of the storage of data. These terms are often associated with the archiving of certain data by me, to ensure that I can prove specific facts in the future, and recreate the course of cooperation with the client, exchanged correspondence, defence, agreements, or claims. I rely on our legitimate interest referred to article 6, clause 1, letter f, GDPR.

My marketing strategy
My site can collect information about your activity, and on this basis, display targeted advertising while you browse the Internet. However, if you are not a registered user, the information used for this purpose is not personal data. Those pieces of information put together with your data from the user’s account, become personal data. I implement the above activities. This implementation refers to individual marketing strategy, article 6, clause 1, letter f, GDPR.

Analysis, statistics, optimization
I collect statistical information on user’s behaviour like browsing my websites, such as following on links, the transition between subpages, time spent on individual pages, etc. I analyze this information to optimize my pages in terms of user experience, efficiency, and conversion. In most cases, the information processed in this way is not personal. The exception is when you are a registered user. Then I can compare this information with your other data collected in the user’s account.

I implement the activities described above based on my legitimate interest referred to the optimization of my websites, article 6, clause 1, letter f, GDPR.

# 7: How long will I keep your data?

Data storage periods have been indicated separately for each processing purpose. You will find this information as part of the details dedicated to each separate processing purpose.

# 8: Who are the recipients of your data?

I will risk the statement that modern business cannot run without the services provided by third parties. I also use such services. Some of these services involve the processing of your data. External service providers who participate in the processing of your data are:

  • hosting provider stores data on the server,
  • cloud computing service provider may contain your data in the backup,
  • the mailing system provider where I store your data, if you are a subscriber of the newsletter,
  • technical maintenance services that obtain access to data if the technical work concerns data,
  • other subcontractors who gain access to data, if the scope of their activities requires such access.

If it is necessary, I might disclose your data to entities, or institutions authorized to gain access to data based on legal rules, such as police, security services, courts, prosecutors.

Besides, I use tools that collect a lot of information about how you use my site. In particular, the following information:

  • the operating system and the web browser,
  • time spent on the site,
  • transitions between individual subpages,
  • the source from where you reach my site,
  • Your approximate location limited to the city,
  • Your interests based on online activity.

In my opinion, this data is not personal in the nature of things because the external tools that I use collect it. Tool providers also process the data. It is a legitimate action based on their regulations and privacy policies. I use the data to provide and improve services, manage them, develop new services, measure the effectiveness of the advertisement, protect against fraud and abuse. Besides, I personalize the content and advertisement displayed on services, sites, and applications. I have tried to describe the details of individual tools in this section of my policy.

# 9: Do I transfer your data to third countries or international organizations?

I remind you here that I use external tools that may collect anonymous information about you. I have already mentioned this several times as part of this policy, including the answer to the previous question. Suppliers of these tools often use servers located throughout the world to store information, in particular in the United States of America (USA).

# 10: Do I use profiling? Do I make decisions based on your data?

I do not make decisions based on processing, including profiling, that would have legal effects on you or significantly affect you. Yes, I use tools that can take specific actions depending on the information collected as part of the tracking mechanisms, but I believe that these actions do not have a significant impact on you. They do not differentiate your situation as a customer. They do not affect the terms of the contract that you can conclude with me, etc. I can direct to you personalized ads based on previous actions taken by you on our website or suggest products that may interest you. I mean here behavioural advertising. I encourage you to deepen your knowledge of behavioural advertising, in particular regarding privacy issues. Detailed information, together with the ability to manage settings for behavioural advertising, can be found here: http://www.youronlinechoices.com. I emphasize that I do not have access to information that would allow your identification.

This data is:

  • the operating system and the web browser,
  • time spent on the site,
  • transitions between individual subpages,
  • the source from where you reach our site,
  • Your approximate location limited to the city,
  • Your interests based on online activity.

I do not combine the information indicated above with your data stored in our databases. This information is anonymous and does not allow me to identify you. I store this data on the servers of the suppliers of individual tools. These servers can be located all over the world. An exception to the anonymous nature of the information is when you have a user account. Then this information can be combined with your data collected in the user’s account. However, I still do not make decisions based on this data solely on automated processing, including profiling, that would have legal effects on you or similarly significantly affect you. I believe that actions in the area of ​​targeting ads to you depending on your activity on my website and taking optimization actions do not significantly affect you. Therefore, I rely on our legitimate interest referred to article 6, clause 1, letter f, GDPR.

# 11: What rights do you have regarding the processing of your data?

The GDPR grants you the following potential rights, related to the processing of your data:

  • the right to access your data and receive a copy of it,
  • the right to rectify your data,
  • the right to delete data (if you think there are no grounds for us to process your data, you can request us to delete it),
  • the right to limit data processing (you can request us to limit the processing of data only to their storage or performance of activities agreed with you if in your opinion I have incorrect data or I process it unreasonably),
  • the right to object to the processing of data (you have the right to object to the processing of data based on legitimate interest; you should indicate the specific situation that you think justifies our cessation of the objection processing; I will stop processing your data for these purposes, unless I show, that the grounds for our data processing prevail over your rights or that your data is necessary for me to determine, assert or defend claims),
  • the right to transfer data (you have the right to receive a structured, commonly used machine-readable format personal data which you provided to us under a contract or your consent; you can order me to send this data directly to another entity),
  • the right to withdraw consent to the processing of personal data, if you have previously given such consent,
  • the right to complain about a supervisory body (if you find that I are processing data unlawfully, you can file a complaint to the President of the Office for Personal Data Protection or other competent supervisory body).

You can find the description of those rules in detail in article 16 – 21 GDPR. I encourage you to read these regulations. I consider it necessary to explain to you that those rights are not absolute, and you are not entitled to all the processing of your data.

I emphasize that you always have one of the rights indicated above. If you believe that during the processing of your data, I have violated the provisions on the protection of personal data, you have the opportunity to complain to the supervisory body (the President of the Office for Personal Data Protection).

You can always ask me to provide information about data we store about you and for what purposes I process it. Just send a message to the address urbcast.info@gmail.com / info@urbcast.pl. However, I have made every effort to ensure that I present this information comprehensively in this privacy policy. You can also use the e-mail address urbcast.info@gmail.com / info@urbcast.pl provided above if you have any questions related to the processing of your data.

# 12: Do I use cookies, and what are they?

My website, like almost all other websites, uses cookies. Cookies are small text information stored on your end devices, like a computer, tablet, or smartphone. They should be available to our ICT system (own cookies), or ICT systems of third parties (third-party cookies). Specific information may be saved and stored in cookie files. Then, it can be accessed by ICT systems for specific purposes. At the end of the web browser session, I delete some of the cookies. Other cookies stored on your end device allow us to recognize your browser when you visit the site (persistent cookies) next time. If you want to learn more about cookies, you can find it here: https://pl.wikipedia.org/wiki/HTTP_cookie.

# 13: On what basis do I use cookies?

I use cookies based on your consent, except when cookies are necessary for the proper provision of services by electronic means. Cookies that are not necessary for the proper provision of the electrical service remain blocked until you agree to my use of cookies. During your first visit to my website, I display a message asking you for your consent, together with the option of managing cookies, like deciding which cookies you agree to, and which you want to block.

In terms of your consent to cookies, I accept that you consent by setting your web browser, or additional software supporting the management of cookies. I assume that you agree to all cookies I use that are not blocked by your browser, or additional software that you use.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available on my website, and cause difficulties in using my website, as well as from many other websites that use cookies. If you block cookies from social networking plugins, buttons, widgets, and social features implemented on my website, some of the functions may not be available for you.

# 14: Can you disable cookies?

Yes, you can manage cookie settings within your web browser. You can block all or selected cookies. You can also block cookies from specific websites. You can also delete previously saved cookies, and other website and plug-in data.

Web browsers offer the option of incognito mode. You can use it if you do not want to save visited pages and downloaded files in your browsing and history. Cookies in incognito mode get deleted when you close all windows.

Browser plugins, like Ghostery (https://www.ghostery.com), are also available to control cookies.

The option of control over cookie files can be provided by additional software, in particular anti-virus packages, etc.

Besides tools are available on the Internet to control certain types of cookies, and to collectively manage behavioural advertising settings www.youronlinechoices.com/www.networkadvertising.org/choices

# 15: For what purposes do I use my cookies?

I use my own cookies to ensure the proper functioning of individual website mechanisms. Own cookies also store information about the cookie settings defined by you in the cookie management mechanism. 

# 16: What cookies are available?

As part of my functional website:

  • Google Analytics,
  • Google Tag Manager,
  • Google AdWords,
  • Google AdSense,
  • Facebook Custom Audiences,
  • Facebook, Linkedin (cookies of social networking tools),

Google Analytics

I use the Google Analytics tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. I implement activities in this area, based on my legitimate interest, consisting of the production of statistics and their analysis to optimize my website. To use Google Analytics, I have implemented a special Google Analytics tracking code in the code of my website. The tracking code uses Google LLC cookies for the Google Analytics service. You can block Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout. Google Analytics automatically collects information about your use of my site. The information collected in this way is most often transmitted to Google servers and can be located all over the world and stored there.

I activated the IP anonymization, and your IP address gets shortened before forwarding. Only in exceptional cases, I transmit the full IP address to Google servers, and it gets shortened there. The anonymized IP address provided by your browser as part of Google Analytics is generally not combined with other Google data.

I emphasize that as part of Google Analytics, I do not collect any data that would allow your identification. Therefore, the data collected as part of Google Analytics are not personal data for us. The information I have access to as part of Google Analytics is, in particular:

  • operating system and the web browser,
  • subpages you browse as part of our site,
  • time spent on my website and its subpages,
  • transitions between individual subpages,
  • the source from where you reach to my site,

Besides, I use the following Advertising Functions as part of Google Analytics:

  • demographic and interest reports,
  • Remarketing
  • advertising reporting functions, user-ID.

As part of Advertising Features, I do not collect personal data. The information I have access to:

  • the age range,
  • your gender,
  • Your approximate location limited to the city,
  • Your interests based on online activity.

Google Analytics and Google Analytics 360 services have been certified by the independent security standard ISO 27001. ISO 27001 is one of the most recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements. If you are interested in details related to Google’s use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Google Tag Manager

I use the Google Tag Manager tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Tag Manager enables tags management, like small pieces of code, thanks to which I can control user traffic and behaviour, collect information on ad performance, and take action to improve my site. Google Tag Manager does not collect any information that personally identifies you. However, this tool triggers other tags, which in turn may collect data.

Google AdWords

I use the remarketing functions available as part of the Google AdWords system operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. I implement activities in this area based on my legitimate interest. Those activities consist of marketing our products or services.

Google cookie remarketing file is automatically left on your device when you visit my website. Google cookie collects information about your activity on my website. Those pieces of information allow me to advertise within the Google network, depending on your behaviour on my site. For example, if you display a product, information about it is recorded by a cookie remarketing file. It means that I can direct an advertisement for this product or any other that I consider appropriate. This advertisement will be displayed to you within the Google network while you use the Internet, browsing other websites, etc.

I emphasize that, when I use Google Ads,  I do not collect any data that would allow your identification. The possible compilation of data acquires the character of personal data. I are no longer responsible for it because Google performs these activities based on a contract concluded with you as a user of Google services.

I can only define the target groups for our ads when I use Google AdWords. Google decides when and how to present my advertisement to you.

Further processing of information only takes place if you have consented to Google to combine your browsing history with your account and to use information from your Google account to personalize ads displayed on websites. In this case, Google will use your data to create and define target group lists for remarketing on different devices. Google temporarily combines the information collected with other data to create target groups.

If you don’t want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

If you are interested in details related to Google’s use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Google AdSense

I display ads on our pages as part of the Google AdSense network operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. I implement activities in this area based on our legitimate interest, consisting of monetizing the content we publish.

Our site contains ad tags that instruct your web browser to send a request for advertising content from Google’s servers. Along with the advertising content, the server also sends a cookie. Cookies display ads based on your previous visits to my website or other websites. AdSense also uses cookies to improve the quality of ads. Often applications include target ads based on topics that interest you, improve campaign performance reports, and skip the ads you’ve already seen.

I emphasize that when I use Google AdSense, I do not collect any data that would allow your identification. The possible compilation of data acquires the character of personal data. I are no longer responsible for this because Google performs these activities based on a contract concluded with you as a user of Google services.

Further processing of information only takes place if you have consented to Google to combine your browsing history with your account and to use information from your Google account to personalize ads displayed on websites. In this case, Google will use your data to create and define target group lists for remarketing on different devices. Google temporarily combines the information collected with other data to create target groups.

If you don’t want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

If you are interested in details related to Google’s use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Facebook Custom Audiences

As part of the Facebook Ads system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, I use the function of Custom Audience Groups to target specific groups of users of targeted advertising messages. I implement activities in this area based on my legitimate interest, which consists of marketing our products or services.

To target personalized ads in terms of your behaviour on my site, I have implemented Facebook Pixel as part of our site. It automatically collects information about your use of my site. Facebook servers receive this information. Those servers may be located all over the world, in particular in the United States of America (USA).

The information collected as part of Facebook Pixel is anonymous. It does not allow me to identify you. Depending on your activity on my pages, you can reach a specific group of recipients, but I do not identify individual people belonging to these groups.

However, I would like to inform you that Facebook may combine the information collected with other information about you collected as part of your use of Facebook. Facebook can use it for its purposes, including marketing. Such Facebook actions are no longer dependent on us, and you can search for information directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings from your Facebook account. Here you will find useful information: https://www.facebook.com/ads/settings.

Social tools

My website uses plugins, buttons, and other social network plugins. They are available at social networking sites, such as Facebook, Instagram, Linkedin.

If you display my website with a plug-in for social network websites, your browser sends information about your visits to the administrator of those social websites. The plug-in is a fragment of a social network site built into our site. The browser sends information about the request to download the content of the social networking site onto my site.

The plugins collect certain information about you, such as your user ID, website visited, date and time, and other information about your web browser.

Social network administrators use some of this information to personalize the viewing conditions on my site. For example, when you visit a page with a “Like” button, the administrator of the social network needs information about who you are to show you which of your friends also like our site.

Plugins collect pieces of information.  Social network administrators can use them for purposes, such as improving their products, creating user profiles, analyzing and optimizing their activities, targeting ads. I have no real impact on how social network administrators use these pieces of information. You can search for details in the regulations and privacy policies of individual social networking sites.

Social network plugins collect and transfer information to the administrators of these websites even when you browse my site without being logged into your account on the social network. Then the browser sends a more limited set of information.

If you have logged into one of the social networking sites, then the website administrator will be able to directly assign a visit to my website to your profile on the given social networking site.

If you do not want social networking sites to match the data collected during your visits to my website directly to your profile on a given website, you must log out of this website before visiting our website. You can also completely prevent the plugins from loading on the page by using the appropriate extensions for your browser, like script blocking.

To find out more about the processing of information collected by the administrators of social networking sites, such as the scope of data collection, data processing, your rights, settings protecting your privacy, you will find everything in the privacy policies of individual service providers:

# 17: Do I track your behavior on my site?

Yes, I use Google Analytics, Google AdWords, Facebook Custom Audiences tools, which collect information about your activities on my site. These tools are described in detail as part of the question about third party cookies, so I will not repeat this information here.

# 18: Do I target you with targeted ads?

Yes, I use Facebook Ads and Google Ads. Therefore, I can target ads for specific target groups based on various criteria, such as age, gender, interests, profession, work, activities previously undertaken on my site.

You can find the description of these tools in detail as part of the question about third party cookies, so I will not repeat this information here.

# 19: How can you manage your privacy?

The answer to this question you can find in many places of this privacy policy like in part about individual tools, behavioral advertising, cookies consent, etc. However, for your convenience, I have collected this information again in one place. Below, you can find a list of options for managing your privacy:

# 20: What are server logs?

Website use involves sending queries to the server that stores the website’s content. The server’s logs save each query. Logs include Your IP address, server date and time, information about the web browser, and your operating system. The server saves and stores logs. The saved data is not associated with specific users of the site, and I do not use it to identify you. Server logs are only auxiliary materials to administer the site, and no one has access to its content, except for persons authorized to administer the server.

# 21: Do you want to find out more?

Data processing, the use of cookies, and the management of privacy is a complex problem. I ensured that this document provides the broadest possible knowledge about matters important to you. If anything is unclear, you want to learn more, or just to talk about your privacy, contact me at urbcast.info@gmail.com / info@urbcast.pl.

# 22: Can this privacy policy be changed?

Yes, I can modify this privacy policy, in particular due to technological changes and changes in the law. If you are a registered user, you will receive a message about any changes to the privacy policy. In addition, all archived versions of the privacy policy are linked below.