217: How do branding & wayfinding shape urban spaces?

In this episode we talk about place branding and urban storytelling with a special focus on some Danish urban districts like Carlsberg Byen and Tingbjerg.

We discuss the role wayfinding, urban identity, storytelling, design, and branding play in shaping the perception of urban spaces:

• How do you create a sense of belonging and a sense of place before it even exists?

• What role does history play in modern urban developments like Carlsberg Byen?

• How can branding help transform the image of districts like Tingbjerg?

I’m joined by Michaela Pihl Olsen — Partner, Business Development & Places Director at Urgent.Agency—a Copenhagen based strategic design agency specializing in branding, placemaking, and wayfinding to create meaningful experiences in urban spaces.